About XinyueDesign

In a world characterized by rapid change and widespread anxiety, XinyueDesign stands out as a pioneering force in the realm of emotional design. Our mission is to create products that not only inspire creativity and introduce new experiences, but also tap into the innate healing energies within each individual in our daily lives.

We achieve this by redefining the ordinary, inspiring creativity through everyday items and fostering new experiences. In doing so, we subtly elevate mood and bring joy to seemingly repetitive lives. At XinyueDesign, we firmly believe in the right to a vibrant and joyful life for all, a belief that we are dedicated to realizing.

Brand Values

  • Reimagining Daily Life

    Our products bring a sense of wonder and vitality to your daily routine. From customizable bags and pins that spark creativity to musical combs that transform hairbrushing into a delightful experience, we strive to inject inspiration into every moment.

  • Personal Expression

    We strongly advocate for fostering spaces where individual creativity can thrive. Through our designs, we enable personal expression, especially on seemingly ordinary daily items, cultivating an environment where imagination and creativity flourish.

  • New Experiences

    Life is enriched by its diverse and captivating moments. Despite routine, we tend to miss these treasures. Our products overcome these obstacles, injecting excitement into your everyday life and encouraging you to relish the joy of exploration.

What if the Bag becomes a canvas

"Canvas" Bag

Make your average bag pop as a canvas for self-expression. Personalize it with your beloved pins for a standout style. Perfect for showing off or gifting!

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What if the comb becomes the relaxing instrument

HairTunes

As a musical comb line, it surpasses expectations, creating a new practical multi-sensory routine. Each comb produces unique sounds, bringing excitement and vitality to your styling.

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About Founder

Xinyue(心悦), meaning 'Joy,' naturally fosters joy through her brand, infusing wonder and delight into everyday life. Graduating from the School of Visual Arts, she is a pioneering force in bringing emotional design into commercial reality, seamlessly merging practicality with artistry. With 26 national patents and recognition including the Core77 Social Impact Award, she is dedicated to integrating emotionally uplifting products into daily life. She's currently crafting innovative designs to touch more lives.

“I've been wanting a bag where I can hang all sorts of charms, and then I stumbled upon the 'Let's Picnic' bag – it appeared in a much more creative form.”

"As an illustrator, I love how this bag allows me to freely express my creativity."

"The comb making sounds is just so soothing; I could play with it all day."